the business equation podcast

EPISODE SUMMARY One of the most important instincts a business owner can possess is self-awareness. In the creation, growing, and evolution of your enterprise, there will be aspects that you excel at…and aspects where you fall short. This is nothing to be ashamed of. It’s reality. This is when it’s […]

EPISODE SUMMARY The power of negotiation is one that can truly serve your brand if you harness it effectively. The gains you can make by waiting out a potential advertising platform to their deadline or the total cost a vendor may give you are very significant and can be critical […]

EPISODE SUMMARY What is the Dream 100?  The Dream 100 is a business practice that helps you ramp up your sales in a much quicker fashion. How can you sell 10, 25, 50, 100 of your product or service at once…instead of going through the laborious work of getting your […]

EPISODE SUMMARY Establishing a business with a partner (or partners) may seem like a great idea on paper. Typically, like-minded individuals come together and their combined strengths seemingly set up operations for success right out of the gates. In some cases, this is exactly how things unfold. In others, however, […]

EPISODE SUMMARY You may not realize it, but there are major differences when it comes to branding your business versus marketing your business. While both hold a world of importance to the overall growth and evolution of your enterprise, understanding the differences between the two will aid you in putting […]

EPISODE SUMMARY When it comes to the world of sport, the individuals who set goals to be the very best at their game are typically the ones who achieve the most. It’s impossible to only train halfway, prepare halfway, and perform halfway and make it to the pinnacle of your […]

EPISODE SUMMARY Communication is one of the cornerstones of any successful business. Both internally and externally, the ability to communicate effectively with customers, employees, vendors, partners, media, and other various entities can literally make or break your overall growth and progress.  To be an asset to your everyday practices, communication […]

EPISODE SUMMARY There is never one concrete reason why a business fails. Often times, there are several potential factors that can lead to the downfall of an organization. Or, worse yet…a combination of those factors will spell doom for businesses of any shape, size, and time in operation. To be […]

EPISODE SUMMARY Staffing your business can be a daunting task. There are many elements in play when determining the right people to join your team and, even with all the information in the world, you still don’t know if a person will be a good fit until you let them […]