EPISODE SUMMARY Building an authority brand in today’s business climate is truly the path to take. In doing so, you build a solid foundation that will allow you to stay relevant even if the tools that helped you build your brand disappear without warning. Additionally, building an authority brand can […]

EPISODE SUMMARY With markets and overall business climate continuing to shift and evolve, the importance of social responsibility cannot be overlooked. Many companies are beginning to evaluate how they’re presenting themselves to the world and finding ways to better connect with their target customers. Without question, you’ll need to integrate […]

EPISODE SUMMARY “With money, simple, true, and applicable means it’s going to work.” — Jerry Fetta Happy New Year! As we kick off 2021, we look forward to continuing our weekly tradition of bringing you engaging, insightful, actionable business content each and every Monday. And this installment is one that […]

EPISODE SUMMARY Many great businesses were born because someone had the courage to build a business around something they truly believed in. Their passion for their product, service, or mission allowed these entrepreneurs to build a healthy, sustainable enterprise that opened up doors of opportunity never before seen. Likewise, some […]

EPISODE SUMMARY Undoubtedly, we’ve all been in a position where we worked for someone who didn’t appreciate the work we did and undervalued our efforts. It’s a terrible feeling. On the flip side of that coin is positive reinforcement. It should come as no surprise that a simple ‘thank you’ […]

EPISODE SUMMARY The COVID-19 pandemic has changed many, many things in our day-to-day lives. And towards the top of that list of unprecedented change is how businesses market themselves, their products, and their services. Just because we’re living in uncertain times does not mean businesses can sit idly by and […]

In Episode 55 of The Business Equation Podcast, Nick Bogacz is joined by Charles Coney, a 4th generation investment specialist who’s set to give you the straight dirt on what you should invest in, when you should do it, and why now is the right time to jump on some […]

EPISODE SUMMARY When you’re first getting your business started, EVERYBODY seems like the ideal partner. Basically, anyone who is willing to put money in your pocket in exchange for whatever good or service you provide in return is the best thing that will ever happen to you. But as you […]

EPISODE SUMMARY Pinpointing your ideal customer can be game changing. It will help determine your marketing strategies, how you want to build advertising campaigns, and give everyone in your organization a clear idea of who you’re serving. To do this effectively, developing a customer avatar is a worthwhile exercise that […]