PODCAST: Episode 47 – The Extreme Power of Strong Values w/ Dariush Soudi


How do you choose who you do business with? In the beginning, it can be hard to turn down anyone who wants to give you money in exchange for the goods and/or services you provide.

But one thing that’s difficult for any entrepreneur, or any human being for that matter, is to ignore their values in the face of opportunity. Although it may be hard to walk away from guaranteed revenue, it’s important to not compromise your beliefs and philosophies by doing business with individuals who don’t respect what you’re all about.

On today’s installment of The Business Equation Podcast, host Nick Bogacz is joined by Dariush Soudi of the Be Unique Group. Dariush joins the show from his home in Dubai and shares his incredible story – from his realization that life is short at the young age of 7 all the way through building a successful business, losing it all, having a heart attack, and the one sales meeting that transformed his approach towards everything.

This interview goes in-depth with Dariush’s processes for increasing sales within any business and gives you an up close glimpse at how his straightforward, no-nonsense approach has helped transform companies and their employees around the world.

You can learn more about Dariush by following him and his company on Instagram:

@dariushsoudiofficial and @beuniqueagency

You can also check out Dariush’s company website: beuniquegroup.com


Nick is a published author! Click here to check out his book, The Pizza Equation: Slicing Up How to Run a Successful Pizza Enterprise.

MUSIC CREDIT: Theme music for The Business Equation Podcast – Never Forget by Gareth Johnson & Chris Bussey, via www.audionetwork.com


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