The COVID-19 pandemic has changed many, many things in our day-to-day lives. And towards the top of that list of unprecedented change is how businesses market themselves, their products, and their services. Just because we’re living in uncertain times does not mean businesses can sit idly by and wait for everything to go “back to normal.” There’s no question that “normal” has been redefined – and businesses that adapt to what’s unfolding around them are the ones that will come out stronger on the other side of this pandemic. Whenever that may be.
In Episode 69 of The Business Equation Podcast, Nick Bogacz is joined by Chris Martin, President of Atlas Marketing, to discuss how marketing has shifted in 2020 as the coronavirus pandemic has continued to play a role in our personal and professional lives. Both business owners share their stories of how COVID-19 has impacted their practices and how they’ve pivoted to keep operations moving forward. They also share tips and strategies that you can apply to your professional exploits as you continue to navigate through these uncharted waters.
MORE ABOUT CHRIS: As founder and president of Atlas Marketing, a specialty agency that tells stories for companies who build things, Chris is responsible for setting its path. His vision guides the agency from talent acquisition to services and client strategy. *from the Atlas Marketing website
You can learn more about Atlas Marketing and Chris’s plight, as well as connect with Chris directly, by visiting atlasstories.com.
Nick is a published author! Click here to check out his book, The Pizza Equation: Slicing Up How to Run a Successful Pizza Enterprise.
MUSIC CREDIT: Theme music for The Business Equation Podcast – Never Forget by Gareth Johnson & Chris Bussey, via www.audionetwork.com
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