Maintaining Company Culture In Times of Crisis

The following is a recent contribution I made to business.com:

Company Culture: Defining, Building, and Maintaining It During a Crisis

by Nick Bogacz – Business.com Writer

Businesses that have a well-defined and sustained company culture will be the ones to survive the COVID-19 crisis – and others that may arise.

It’s a typical interview, and a business owner asks the would-be employee, “Do you think you would be a good fit with our company culture?” Or maybe the interviewee, given the chance to ask a question, chimes in, “Can you tell me a little about the culture?”

With the attention we pay to “culture,” you’d think we were all amateur anthropologists. But there is a reason it plays a significant role in how we think about businesses today. Identifying and understanding your business culture strengthens your company internally and externally. In fact, companies with happy employees outperform their competition by 20%.

Sure, happiness is subjective, but the point is that a cohesive group sharing similar values and working well together leads to greater success – and makes it more likely that the business will survive in hard times. CONTINUE READING





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